Privacy Policy

Last Updated: December 13, 2025

At PowersportsTV.com, LLC (“ValueMyTradeIn.com”, "Trade Accelerator", “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you use our website, submit a trade-in request, upload vehicle details or photos, or otherwise interact with our services.

This policy is intended for users in the United States and Canada. It is the express wish of the parties that this Agreement and all related documents, including notices and other communications, be in English only. Il est la volonté expresse des parties que cette convention et tous les documents s’y rattachant, y compris les avis et les autres communications, soient rédigés en anglais seulement.

By using our website or submitting information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide

We may collect information you voluntarily submit, including:

• Name
• Email address
• Telephone number
• Address
• Postal code / ZIP code
• Preferred dealership or location
• Vehicle make, model, trim, year, mileage, and condition
• Vehicle photos
• Vehicle Identification Number (VIN), if provided
• Loan payoff information, if provided
• Comments or notes

B. Automatically Collected Information

We may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Website usage activity
• Referring URLs
• Session timestamps
• Approximate geographic location

C. Information From Partners

We may receive information from participating dealers, manufacturers, website providers, analytics vendors, or service providers connected to your request.

2. How We Use Information

We may use information to:

• Provide vehicle trade-in estimates
• Match consumers with participating dealers
• Send your request to one or more dealers
• Contact you regarding your inquiry
• Improve website performance and valuation tools
• Analyze market demand and trends
• Prevent fraud or misuse
• Maintain system security
• Comply with legal obligations
• Provide customer support
• Follow-up Surveys
• Send communications where permitted by law

3. Dealer and Partner Sharing

When you submit a request, your information may be shared with:

• Participating dealerships
• Dealer groups
• Vehicle retailers
• OEM or manufacturer programs
• CRM providers acting for dealers
• Vendors supporting lead processing or communications

These parties may contact you regarding:

• Your trade-in request
• Vehicle purchase opportunities
• Financing or promotions
• Appointment scheduling

4. Artificial Intelligence and Automated Processing

We may use artificial intelligence, machine learning, or automated systems for non-PII data to assist with:

• Vehicle image review
• Trade-in estimate support
• Vehicle data normalization
• Market insights
• Fraud detection

These tools assist decision-making and generally do not create binding purchase offers.

Residents of Québec may request additional information regarding automated processing where required by law.

5. Cookies, Analytics, and Tracking Technologies

We may use cookies, pixels, scripts, and similar technologies to:

• Remember preferences
• Measure traffic and engagement
• Improve website functionality
• Evaluate advertising performance
• Support remarketing campaigns

Tools may include:

• Google Analytics / GA4
• Google Tag Manager
• Call tracking services
• Advertising platforms

You may control cookies through browser settings. Disabling cookies may affect website functionality.

6. Calls, Text Messages, and Email

By submitting a request, you consent where permitted by applicable law to communications from us, participating dealers, or authorized partners by:

• Phone
• Text message
• Email

These communications may relate to your trade-in request or vehicle purchase interest. Message and data rates may apply. You may opt out as described in the communication. OEM and/or Dealer partners may have their own legal consents in place for their marketing initiatives.

For residents of Canada, commercial electronic messages will be sent in accordance with applicable anti-spam laws, including CASL where applicable.

7. International and Cross-Border Transfers

Your information may be stored, processed, or accessed outside your province, state, or country, including in the United States. By accessing or using the Service, you consent to the transfer, storage and processing of your information outside of your home country.

When information is transferred across borders, it may be subject to the laws of those jurisdictions.

We take reasonable measures to protect personal information during such transfers.

8. Data Retention

We retain personal information only as long as reasonably necessary for:

• The purposes described in this policy
• Dealer reporting and business operations
• Dispute resolution
• Legal, tax, or regulatory obligations
• New Vehicle Promotion/Offer Marketing

When no longer required, data may be securely deleted, anonymized, or aggregated.

9. Security

We maintain reasonable safeguards designed to protect personal information, including:

• Encrypted website connections
• Access restrictions
• Vendor security controls
• Internal confidentiality measures
• Monitoring for misuse

No method of transmission or storage is completely secure.

10. Your Privacy Rights

Depending on where you reside, you may have rights to:

• Access your personal information
• Correct inaccurate information
• Request deletion where permitted
• Withdraw consent, subject to legal or contractual limitations
• Opt out of certain sharing or targeted advertising
• Request information about automated processing where applicable

To exercise rights, contact us using the information below.

11. United States State Privacy Rights

Residents of certain states, including California, Virginia, Colorado, Texas, and others may have additional privacy rights under applicable law.

Requests may be submitted using the contact information below.

12. Canada and Québec Supplemental Notice

For residents of Canada and Québec:

• Consent may be withdrawn, subject to legal or contractual restrictions
• You may request access or correction of personal information
• You may contact our Privacy Officer with concerns
• Additional information may be available regarding automated processing where legally required

If you are a resident of Québec and wish to exercise rights under applicable privacy law, contact our Privacy Officer.

13. Children’s Privacy

Our services are intended for adults and are not directed to children under 16, or the equivalent minimum age under local law. We do not knowingly collect personal information from children.

14. Third-Party Websites

Our website may link to dealer sites, lenders, manufacturers, or third-party websites. We are not responsible for their privacy practices.

15. Changes to This Policy

We may revise this Privacy Policy from time to time. Updates become effective when posted on this page.

16. Contact Us / Privacy Officer